The Facebook post and push technique

The Facebook post and push technique recently helped a small Norwegian startup attract over 20 000 fans and thousands of e-mail addresses in just a few weeks.

The technique is simple:

Run a Facebook promotion with a small tweak(read the exact details below).

The goal of the promotion is to get people to comment on a Facebook post and thereafter take advantage of Facebook push notifications to directly communicate with people that have commented and get them to register for a newsletter.

Here´s the simple formula:

Step 1: Write a stunning Facebook post – short, to the point, and easy to understand

SWEEPSTAKES – Win ABC product :)
– Write “YES” in the comment field to enter to win a FREE ABC product.

We will draw a winner tonight already!!

Original post(link to Facebook post – 1400 comments):


Key learning points in the post:

  • Make it stand out in the feed- think mobile
  • Make it easy for people to take action
  • Create a sense of instant gratification – people can win almost immediately
  • Follow up with multiple posts as the deadline approaches

Step 2. Announce the winner as comments with a link in the same thread.

Announcing the promotion winner link in the same thread as the promotion will trigger a push notification to all the people that have commented. Don´t be afraid to post frequently as the promotion deadline approaches. We know from experience  that people have a high tolerance for frequent Facebook notifications.
Announce winners in the comment field(this will trigger highly effective push notification to all original participants):

Post link to the list of winners in the original thread

Post often and more frequently as the deadline approaches

Step 3. Get the attention from your fans through push notifications

When you publish your link in the comment field, all the people that have previously commented on the same post will receive a push notification through Facebook. Screenshot 2015-09-08 16.22.29

In a world where it becomes more difficult to attract consumer attention, small tweaks and techniques can have a great impact. If you try out the Facebook post and push technique, feel free to share your experience in the comments below.

Disclaimer: The post and push technique is not for everyone and you might know about it already, but it works well for companies that are willing to experiment and that are playful in their communication style.

Bullshit detector – 5 questions you should ask consultants

Bullshit detector – 5 questions you should ask consultants

It´s a jungle out there. There are vendors for everything. Consultants, advisors, strategists, specialists, experts and developers. All of them  telling you how amazing they are and how they easily can solve all your problems.

The reality is that success requires lots of hard work and that ability to execute is more important than fancy words(Research indicates that 70% of strategies fail, source: Tribal Leadership).

Don´t misunderstand. External vendors can help you, but it´s important to be critical and show common sense. Remember that vendors are normal people – they are not super heros. Use consultants to bridge knowledge gaps in your organization and to help you get things done faster and smarter! Don´t let them run your organization and don´t outsource your core competencies for too long!

To help detect the bullshiters among vendors, We´ve put together a list of critical questions that you can ask potential vendors.

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2015 Online Marketing Tips From The Experts [Infographic]

It’s that time of year again, in what seems to be an annual Tribes blog tradition.

In 2012, we we’re lucky enough to get 7 marketing experts to share their best marketing tip. In 2013, we collected even more with 13 marketing experts.

And now, we’ve gone and outdone ourselves again by collecting 15 marketing tips from authors, keynote speakers, founders and CEO’s who are amongst the worlds best online marketers.

Sometimes, you will read an experts post and you might not even know half of them, but this list is different. Every one of the names below is instantly recognizable. And better yet, we’ve created an Infographic to highlight the key take-aways.

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The Blueprint to A Successful Modern Day Email Marketing Strategy

Email Marketing Strategy

Bonus: Click Here to get the free Email Remarketing guide

More than 100 billion promotional emails are sent daily

And this figure is expected to reach 132 billion emails by 2017.

Email marketing has changed over the years. What worked five years ago, now no longer works.

You need a structured approach to email marketing strategy and if you want to stand out from the crowd, you need to change the way you communicate with your customers.

To do this, you need to follow these five success tactics for a successful modern day email marketing strategy.

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