Conversion rate optimization is at the core of any website. You want your web visitors to convert, to complete a business goal, whether that’s to make a purchase, complete a web-form or find a contact number. There is a science behind it,which ranges from customer feedback, AB testing and analyzing webpage behavior. But not all improvements are based on scientific research – Some improvements are just about being that little bit smarter.
Whether you are business-to-business, eCommerce or non-profit, you will have a thank you page on your website. Thank you pages are prime real estate for up-selling and cross-selling and keeping your web visitor in the frame of mind of taking action and completing your business goals.
Improvements made to the thank you page
Up until recently, SuperOffice had simple thank you pages asking the visitor to wait until they were contacted. A simple thank you page is better than no page at all, as it serves its purpose of informing the reader of what happens next, but it’s a great opportunity to ask for more.
SuperOffice had more than 5 thank you pages that were available to be updated. The simple solution was to include links to CRM guides and white papers and suggest further reading.
An immediate impact on goals completed and conversions
The timing of this change could not have been worse as July is a slow traffic/ conversion month. Based on yearly trends dating back since 2010, traffic starts declining in March all the way through to the end of July. Since 2010, July has been the lowest traffic month of the year.
However, even due to seasonal trends, the results have been immediate. We can see that the number of goals completed have increased by 105% and conversion rate has increased by 90%.
By diving deeper into the data, we can see that we have almost half as many goals completed in the first 10 days of July compared to the entire month of June. And if we compare the first 10 days in June to the first 10 days in July, traffic in July is down only 1.4% but goal completions have increased by 17% (and conversion rate has increased by 19%).
The new thank you pages have been live on www.superoffice.com for 2 weeks and will now be rolled out globally. The next steps are to improve the conformation emails, auto-responder emails and ‘thank you’ pages for when a visitor has downloaded a white paper or product sheet.
How do you use for thank you page? Do you use it to cross-sell? Let me know below.
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