4 thoughts on “Best practice for Facebook login on e-commerce sites?

  1. Did you also consider the amount of returning customers in the a\b testing? As in, maybe lots already had an account for the site, regardless of the FB login? I think it is important to do this based on new customers, since that’s where the actual added value might for FB login?

  2. That´s a good point. I have data from a different site that launched with both options. About 10% chose to login with FB.

    My conclusion is that FB is nice, but the login page should be designed in a way where social logins is in the background and off to the side to avoid confusing customers.

  3. Pingback: The Trials and Tribulations of Conversion Rate Optimization | wevillages

  4. Pingback: The Trials and Tribulations of Conversion Rate Optimization | Web Development, Search Engine Optimization, Social Media Marketing Guru

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