It’s that time of year again, in what seems to be an annual Tribes blog tradition.
And now, we’ve gone and outdone ourselves again by collecting 15 marketing tips from authors, keynote speakers, founders and CEO’s who are amongst the worlds best online marketers.
Sometimes, you will read an experts post and you might not even know half of them, but this list is different. Every one of the names below is instantly recognizable. And better yet, we’ve created an Infographic to highlight the key take-aways.
2015 Marketing tips from the experts [Infographic]
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2015 Expert Marketing Tips
The tips below include the detailed response from each marketing expert.
The tips cover all aspects of online marketing, including email marketing, copywriting, pay-per-click, analytics and conversion rate optimization.
Karl Blanks & Ben Jesson | Conversion Rate Experts | www.conversion-rate-experts.com
Most marketers spend their lives in search of new ideas. But their bottleneck is always execution—the rate at which they can implement ideas. Learn about the Theory of Constraints, identify what your bottlenecks are, and find ways to remove them.
Perhaps the most important aspect of our service is that we show our clients how to re-engineer their processes for speed—a hallmark of the top online businesses we have helped to grow.
Neil Patel | Quicksprout | www.neilpatel.com
The best marketing tip I have for 2015 is to test out 3rd party authentication services. When you are trying to boost your sales or leads you probably require someone to give you their information. By using Facebook or Gmail authentication people can give you their information with one click, which should increase your conversion rate
Brad Geddes | AdAlysis | www.adalysis.com
Marketing is moving back towards the actual message.
The past few years the trends have revolved around scale and automation. Regardless if the context was around mobile, optimization, or another subject, those two factors dictated how everything was done. What was lost in the automation was customizing and testing the actual message on a personal level.
Now that scale and automation are just parts of the daily routine; we’re going to get back to actual marketing. You must think about the individual audience and how you write and test the actual messages for them.
Chris Hexton | GetVero | www.getvero.com
Put data to work!
You don’t have to be Amazon.com to personalize your marketing. From your website to your email, invest time in turning your data in action and, preferably, automation. The big boys are doing but the tools are out there for everyone to run highly-targeted, data-driven marketing campaigns.
Craig Sullivan | @optimiseordie
If you are a retail store, you will have tills on each floor to collect the money, credit card machines to count the payments, reporting systems to collect and show this data.
What if the tills were broken? What if nobody checked the cash and payments in the bank were the same as what the reporting told each store manager? What if someone was stealing money and you didn’t know? What if refunds weren’t counted?
This would mean death or serious problems in a retail environment so why do most of my clients have broken Google Analytics configurations?
This tool may be FREE to many companies but this doesn’t mean it COSTS NOTHING to set up and run it correctly. Dream on. Like the tills, it needs to be checked for accuracy, calibration and instrumentation.
If you do not invest in checking, improving and extending your analytics, by investing in tools, process, people – then a misalignment between your business and your reporting will screw you.
I know 5 people who typically take 1-2 days, sometimes longer for complex setups, to find the broken things in your configuration. The cost of doing this improves reporting, insights and accuracy of business decision making for a tiny sum of money.
Even if you aren’t investing in analytics, you MUST check the tills are adding up correctly. Get your analytics ‘health checked’ to make sure the basics are right and doing the rest becomes much easier.
Bryan Eisenberg | www.bryaneisenberg.com
This year focus on the Conversion Trinity; Relevance, Value & Call to Action. Work hard to make your message more relevant to your customers, to clarify your value and to build confidence in your calls to action
Brian Massey | Conversion Scientist | www.conversionscientist.com
Mobile sites are in the same place that desktop websites were in the 1990s. Just as in the 90s, we are putting things on our mobile sites that seem to be the right things. In 2015, testing will prove just how wrong our assumptions are. If we had the testing tools in 1994 that we have now, Web 1.0 would have had a much shorter life. I predict that Mobile 1.0 will die in 2015 for any online business that counts.
Peep Laja | ConversionXL | www.conversionxl.com
Forget best practices and tactics. Be your own benchmark. Aim to do better than you did last month, ignore market averages. Measure everything, use data to form insights and test your way to what works best for you.
Brian Dean | Backlinko | www.backlinko.com
Don’t “publish and pray”. Work your butt off promoting your stuff.
Most people struggle with content marketing because they lack a step-by-step plan. And any credible content marketing plan needs to include promotion. With 2 million blog posts published every single day, it’s almost impossible to stand out without the right content promo.
It takes a ton of work, but it’s well worth the extra traffic, exposure, shares and links that you get from a well-promoted piece of content.
Chris Goward | Wider Funnel | www.widerfunnel.com
Website redesigns suck. They usually end up over-budget, overdue and failing to hit your goals.
Traditional website redesigns are a failed strategy and the best companies in the world know it. At WiderFunnel, we’re replacing the old “Revolutionary Site Redesign” with continuous “Evolutionary Site Redesign.” It’s faster, has better ROI, and always improves business results.
Learn how to adopt a new website redesign strategy and never redesign your website again!
Tim ash | Site Tuners | www.sitetuners.com
Stop focusing on the shiny new objects in online marketing. The real insights to be gained are grounded in our unchanging brains and evolution. So focus on the more durable neuromarketing and biology, not the technology.
Joanna Wiebe | Copy Hackers | www.copyhackers.com
Jobs to Be Done. You’ve heard of it as a framework or methodology for finding great product ideas and discovering why people switch… but JTBD interviews are also fantastic for revealing messages that are likely to resonate with prospects. In 2015, we’ll see more startups using JTBD for ideation and, when they do, also finding sticky messages that write themselves.
Stephen Pavlovich | Conversion Factory | www.conversionfactory.com
Conversion optimization doesn’t just apply to websites. It should apply to the whole customer experience. The insight that you gather can make a website perform 2x or 3x better… but the biggest impact comes when you apply this same insight to online and offline advertising as well
Linda Bustos | Elastic Path | www.elasticpath.com
Revisit old A/B tests to see if they still hold. Your customer, competitive environment and site design could have changed radically in the last year, so validating that what worked in the past is still working best is worth the test.
Rich Page | Rich Page Website Optimizer | www.rich-page.com
Make 2015 the year you finally give the benefits of conversion rate optimization (CRO) the attention it deserves on your website. To kick start your efforts, ‘borrow’ just 10% of your SEM budget and use it for obtaining an A/B testing tool and expert help to gain quick high-impact testing wins – essential for gaining more buy-in and excitement for CRO!
So there you have it.
That’s 15 awesome marketing tips for 2015 from some of the best online marketers in the world. Use these tips to help you grow your business next year.
A big thank you to everyone who participated.
And if you want to add to the list of marketing tips, feel free to leave them in the comments section below.
What is your best marketing tip for 2015?
Looking for more conversion rate optimization tips?
Sign up to my free conversion rate course below. It’s 8 emails over 14 days and you will learn all about psychology, culture and persuasive design.