Bullshit detector – 5 questions you should ask consultants

Bullshit detector – 5 questions you should ask consultants

It´s a jungle out there. There are vendors for everything. Consultants, advisors, strategists, specialists, experts and developers. All of them  telling you how amazing they are and how they easily can solve all your problems.

The reality is that success requires lots of hard work and that ability to execute is more important than fancy words(Research indicates that 70% of strategies fail, source: Tribal Leadership).

Don´t misunderstand. External vendors can help you, but it´s important to be critical and show common sense. Remember that vendors are normal people – they are not super heros. Use consultants to bridge knowledge gaps in your organization and to help you get things done faster and smarter! Don´t let them run your organization and don´t outsource your core competencies for too long!

To help detect the bullshiters among vendors, We´ve put together a list of critical questions that you can ask potential vendors.

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14 Conversion Rate Tools That Every Expert Needs

Conversion rate optimization tools

Exclusive Bonus: Click here to download all 14 Conversion Rate Tools and Receive 7 Bonus Tools not mentioned in this post

The best conversion rate experts use a set of  tools to help them optimize websites based on research, data and testing.

At the end of 2014, digital marketers’ put conversion rate optimization on the top of their priority list.

That’s right, ahead of content marketing, mobile marketing and search engine optimization, marketers’ listed “driving increased conversion rates” as the number one priority.

And why wouldn’t we? For the same traffic, we get more revenue. It makes sense.

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