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For most 15 year old Norwegian girls, life is spent in the great outdoors and socializing with friends. But not Denice Hagen, founder of www.petworld.no, an online pet store who at 15 years of age entered the Norwegian eCommerce market.
Now 19 years old, Denice is not only focusing on the growth of Petworld.no, but is also launching two new projects in the next 12 months.
This is a story of how passion, determination and an implement like hell attitude helped Denice create a 12+ million NOK per year online business.