An updated version of this post can be found here: Email Marketing Strategy: The Definitive guide.
And this figure is expected to reach 132 billion emails by 2017.
Email marketing has changed over the years. What worked five years ago, now no longer works.
You need a structured approach to email marketing strategy and if you want to stand out from the crowd, you need to change the way you communicate with your customers.
To do this, you need to follow these five success tactics for a successful modern day email marketing strategy.