Bonus: Click Here to get the free Email Remarketing guide
An updated version of this post can be found here: Email Marketing Strategy: The Definitive guide.
More than 100 billion promotional emails are sent daily
And this figure is expected to reach 132 billion emails by 2017.
Email marketing has changed over the years. What worked five years ago, now no longer works.
You need a structured approach to email marketing strategy and if you want to stand out from the crowd, you need to change the way you communicate with your customers.
To do this, you need to follow these five success tactics for a successful modern day email marketing strategy.
Click Here to Get Instant Access to All 8 Social Media Hacks + 4 Bonus Hacks Not Mentioned in This Post
If you’re like me, you will get a little bit jealous when you see a blog post that has hundreds, if not thousands of social shares. And I often wonder how it is possible that some content can reach millions of people through social shares. How do they do it?
When I started blogging in 2010, my content was not getting any shares – It was like a graveyard out there. A few readers, even fewer comments and zero social shares.
What was I doing wrong?
When you look at the social statistics, millions of people share content on social network each day:
- There are 190 million tweets per day
- There are 70 billion pieces of content shared on Facebook each month
- 5 million people use the +1 button on Google+ every single day
- More than 500 tweets per minute contain a YouTube link
- Every minute, Tumblr owners publish approximately 27,778 new blog post
And more than 72% of all internet users are now active on social media. Surely it’s not just me, right?
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The best conversion rate experts use a set of tools to help them optimize websites based on research, data and testing.
At the end of 2014, digital marketers’ put conversion rate optimization on the top of their priority list.
That’s right, ahead of content marketing, mobile marketing and search engine optimization, marketers’ listed “driving increased conversion rates” as the number one priority.
And why wouldn’t we? For the same traffic, we get more revenue. It makes sense.
CRO, conversion rate optimization or conversion optimization. Whatever you call it, it’s currently hot. Very hot. Because who wouldn’t want to earn more with the same number of visitors? Conversion optimization is often approached incorrectly… In this article, I’ll show you how not to do it. But more importantly, how it must be done. Step by step.
CRO is not about button colors!
Do you recognize yourself? You read an article in which Company X increased its conversion rate by 50%, by changing the color of the call-to-action button from red to orange. You happen to have red buttons on your site as well. So you set up an A/B test to see whether orange buttons would work better for you. In the worst case, you don’t even do an A/B test and you just make all your buttons orange in a hurry. Let the money roll in!
But what happens? Nothing. Absolutely nothing. No difference at all.
And so you decide: CRO doesn’t work! Wrong. CRO works ridiculously well. Only not that way.
How should you do it?
For most 15 year old Norwegian girls, life is spent in the great outdoors and socializing with friends. But not Denice Hagen, founder of www.petworld.no, an online pet store who at 15 years of age entered the Norwegian eCommerce market.
Now 19 years old, Denice is not only focusing on the growth of Petworld.no, but is also launching two new projects in the next 12 months.
This is a story of how passion, determination and an implement like hell attitude helped Denice create a 12+ million NOK per year online business.